Emily Thompson
Community-led growth & developer relations
97
Sessions
< 2 hours
Response time
8 years
Experience
I help startups build communities that drive growth. From developer communities to user groups, I create engagement strategies that turn users into advocates.
Community Strategy
one-timeDesign a community-led growth strategy tailored to your product
DevRel Program Setup
one-timeBuild a developer relations program: events, content, advocacy
Head of Community
Notion
2019-2023
Built global community of 100K+ ambassadors
DevRel Lead
Twilio
2016-2019
Grew developer community across EMEA
Reviews (1)
Emily's community playbook was exactly what we needed. Our community is now our #1 growth channel.
Building a Developer Community That Drives 30% of Pipeline
APIForge
Challenge
APIForge had a strong developer tool but relied entirely on outbound sales for growth. They had no community presence and developers were discovering the product through word-of-mouth with no way to capture or amplify it.
Solution
Designed a community-led growth strategy spanning Discord, developer events, and a champion program. Built a content program featuring customer developers, launched monthly virtual meetups, and created a feedback loop between community insights and product development.
Results
- ✓Grew developer community from 0 to 8,000 members in 10 months
- ✓Community-sourced leads became 30% of total sales pipeline
- ✓Reduced support ticket volume by 40% through peer-to-peer help
- ✓Launched ambassador program with 50 active developer advocates
“Emily built us a community that is now the heart of our business. Developers trust developers, and that trust converts.”
Sam Taylor, CEO, APIForge