Carlos Martinez
Sales & revenue operations for B2B startups
134
Sessions
< 2 hours
Response time
11 years
Experience
I've built sales teams from zero at three startups that reached €10M+ ARR. I help founders set up their first sales processes, hire the right people, and create predictable revenue engines.
Sales Playbook Workshop
one-timeBuild your complete sales playbook: ICP, outreach, demo flow, objection handling
Sales Coaching
recurringBi-weekly coaching for founders doing founder-led sales
VP Sales
Typeform
2018-2023
Built enterprise sales from 0 to €15M ARR
Head of Sales
Factorial
2015-2018
First sales hire, scaled to 20-person team
Reviews (2)
Carlos helped us close our first 10 enterprise deals. His playbook is gold.
Practical advice for founder-led sales. Helped me get comfortable with the process.
Building a Repeatable Sales Process from Zero
DataPilot
Challenge
DataPilot had a great product but zero sales infrastructure. The two technical founders were doing ad-hoc demos with no process, losing 80% of leads after first contact.
Solution
Built a complete sales playbook covering ICP definition, outreach sequences, demo scripts, objection handling, and a CRM workflow. Coached the founders through their first 20 structured sales calls.
Results
- ✓Closed first 10 enterprise deals worth €180K total in 4 months
- ✓Win rate improved from 5% to 28%
- ✓Average deal size increased from €3K to €18K
- ✓Hired and onboarded first sales rep using the playbook
“Carlos turned two engineers into competent salespeople. His playbook is something we still use every single day.”
Nina Ortega, CTO & Co-founder, DataPilot