Anna Schmidt
B2B SaaS growth advisor | Ex-Zalando
156
Sessions
< 2 hours
Response time
12 years
Experience
I've spent 12 years scaling B2B SaaS companies from seed to Series C across Europe. After leading growth at Zalando's B2B division and advising 30+ startups, I now help founders build repeatable growth engines. My approach combines data-driven experimentation with deep market understanding.
Growth Strategy Session
one-timeDeep-dive into your growth metrics and identify the highest-leverage opportunities
Monthly Growth Advisory
recurringOngoing bi-weekly sessions to track progress, iterate on experiments, and unblock challenges
Go-to-Market Audit
one-timeComprehensive review of your GTM strategy, channels, and funnel with a written action plan
Head of Growth
Zalando B2B
2018-2022
Scaled B2B marketplace from 0 to €50M ARR
Growth Lead
Contentful
2015-2018
Built PLG growth engine, 3x user acquisition
Reviews (3)
Anna completely transformed our approach to growth. Her framework for prioritizing experiments saved us months of wasted effort.
The GTM audit was incredibly thorough. We implemented her recommendations and saw 40% improvement in conversion within 6 weeks.
Great strategic advice. Would have liked more tactical detail on implementation.
Scaling a B2B SaaS from €500K to €3M ARR
CloudMetrics
Challenge
CloudMetrics had strong product-market fit but was stuck at €500K ARR with no structured growth process. The founding team was running ad-hoc experiments without a clear prioritization framework.
Solution
Implemented a growth experimentation system with weekly sprints, built a scoring model to prioritize growth levers, and restructured the marketing funnel from top to bottom with clear ownership and KPIs.
Results
- ✓Increased MRR from €42K to €250K in 8 months
- ✓Reduced CAC by 35% through channel optimization
- ✓Improved trial-to-paid conversion from 4% to 11%
- ✓Built a 3-person growth team with clear OKRs
“Anna gave us the growth playbook we desperately needed. Her experimentation framework became the backbone of our entire growth operation.”
Marcus Lehmann, CEO, CloudMetrics